Real estate training is changing. Generic scripts and one‑off seminars are giving way to something agents have wanted for years: proven, listing‑focused systems deployed at scale, backed by real data.
At the center of this shift is a new training pipeline connecting:
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72SOLD, led by founder Greg Hague
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Compass International Holdings, as a global platform with hundreds of thousands of agents in its orbit
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CITIEA, as the Arizona brokerage where these strategies are being lived out in everyday transactions
If you’re an Arizona agent who wants more listings, better conversion, and stronger marketing systems, this pipeline matters to you.
72SOLD’s founder in a national home‑sale strategy role
Compass International Holdings has appointed 72SOLD founder Greg Hague as Director of Home Sale Strategy, giving him a mandate to bring listing strategies and training to a broad global agent base. Industry coverage notes that this role allows 72SOLD’s approach to reach up to hundreds of thousands of agents worldwide through Compass’s networks.
What that means in practice:
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Listing‑first methodologies that were once limited to a smaller footprint will now be trained and reinforced across a much larger population.
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The emphasis of training shifts from general theory to specific, tested approaches for generating, converting, and executing listings.
How that training shows up in Arizona first
Brands by Integra’s Arizona partnership with CITIEA ties this national training initiative directly into the local market.
CITIEA is:
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The Arizona brokerage inside Brands by Integra’s expansion platform.
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The local home for the 72SOLD method and its seller demand engine.
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Connected to Compass International Holdings’ tools and strategy via franchise affiliation.
For agents at CITIEA, that means:
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Early access to training built around 72SOLD’s listing and conversion systems.
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Integration of those strategies with Compass technology tools (CRM, marketing, data) as they are rolled out to the network.
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Support from Brands by Integra’s leadership, which is explicitly aligning brokerage growth with demand generation and listing performance.
In plain language: the training pipeline flows through CITIEA in Arizona first.
What the training focuses on
While every program evolves, the core priorities are clear:
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Listing strategy – pricing, launch, and positioning methodologies that have been independently studied and linked to higher median sale prices for sellers versus conventional methods.
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Conversion – talk tracks, presentations, and follow‑up systems designed to help agents win listing appointments and turn opportunities into signed agreements.
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Marketing systems – practical frameworks for video, digital, and AEO/SEO‑friendly content that attract and convert today’s AI‑ and social‑driven consumers.
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Consumer experience – consistent, repeatable processes that create predictability for sellers and buyers, not just for the agent.
CITIEA agents are not just observers of this shift; they are participants.
Why this matters for Arizona agents
For agents in Phoenix, Scottsdale, and the East Valley, the question is not whether training will change. It’s whether you will be inside the group that gets:
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Listing appointments handed to them daily via established seller demand programs.
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Training built around those appointments, rather than separate from them.
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Technology and support aligned to a listing‑first, demand‑first reality.
CITIEA’s own numbers—roughly 160 agents completing nearly 1,700 transactions and close to $1B in volume in 2025—show that this environment is already built for agents who want to grow.
If you’re an Arizona agent who wants more listings and better conversion
You don’t need another random script. You need:
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Consistent opportunities (appointments).
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A clear playbook (strategy + talk tracks).
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A platform built to support that playbook (technology, leadership, brand).
That is exactly what the 72SOLD + Compass International Holdings + Brands by Integra + CITIEA pipeline is designed to provide.
If you’re an Arizona agent who wants more listings, higher conversion, and the backing of a platform built around demand generation, join one of the next CITIEA info sessions. See how this training pipeline works from the inside—and whether it’s the environment you’ve been looking for.
